Dum-Dums is a venerable 95-year-old brand. It has over 90% consumer awareness and recently became the #1 lollipop in the USA without any major advertising.

Featuring heart-warming black and white animations that stood in stark contrast to Dum-Dums’ flashy competitors — Dum-Dums colorful wrappers are the stars of each charmingly retro scene.  

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